“People on the cross” by Tommaso Mori is a photographic project about the controversial, ambiguous shape that religiousness and the perception of holyness can assume in the contemporary world.
In 1972 housewife Madeleine Aumont had an apparition in which she received the assignment of building a shiny cross 738 metres high. The project failed – but after 40 years there are hundreds of 1:100 scaled reproduction of the cross all over the world, Antarctica included.
Through constant data and information harvesting, Mori works on a wide visual research that puts on the same ground different critical reflections about faith and human nature.
I had the pleasure of working with him in building the visual identity of the project. Requirements about the logotype included simplicity, clarity and legibility on small size screens (smartphone) and printed paper.
All following pictures by Tommaso Mori